Achieving A Single Customer View Through Cross-Channel Data Integration
CX Journey
APRIL 7, 2015
Image courtesy of dsearls Today''s post is a modified version of a post I originally wrote for Confirmit in March 2013. That is the risk we run into with multichannel and cross-channel customer experiences. Quite simply, the best place to start is with a customer journey map. Don’t worry! You''re not alone.
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