Customer Service in the Digital Age
CSM Magazine
JUNE 12, 2020
The IMA’s Statement on Management Accounting (SMA) Value Chain Analysis for Assessing Competitive Advantage (issued in March 1996) states, “The value chain approach for assessing competitive advantage is an integral part of the strategic planning process. Omni-channels. Retailing 2020:Winning in a Polarized World (2012).
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