Remove 2010 Remove Call flow Remove Interactive Voice Response Remove Sales
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Measure to manage customer experience

eGain

In 2010, Dixon, Freeman and Toman (DFT) published an influential paper in the Harvard Business Review, titled Stop Trying to Delight Your Customers. They can also make changes to IVR applications. By keeping call flows as rapid and efficient as possible, organizations can improve agent productivity as well as customer service.