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This is What Exceptional Customer Service Looks Like In 2018

Comm100

Multichannel” and “omnichannel” have been buzzwords for years now. Amazon Prime began to pick up members as early as 2005 with the attractive offer of free two-day shipping on eligible purchases within the United States. Organic Mobile Experiences Blur Channel Lines. Now, these developments are seeping into other lines of business.

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Why Customer Delight Is the Wrong Strategy

Comm100

In 2005, Bain & Company surveyed 362 firms. What Does this Mean for Multichannel Efforts? But to build a truly effective multichannel strategy, efforts should be spent on evaluating customer journeys and determining what steps can be taken to create a better experience across all of these channels.