2005 Customer effort Journey mapping Surveys 
CCNG
OCTOBER 19, 2022
(Forrester, 2022) 80% of CEOs believe they deliver superior customer experience. Only 8% of their customers agreed. Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage.
Comm100
FEBRUARY 13, 2018
Let’s explore the reasons why customer delight doesn’t always ensure customer loyalty, and what strategies you can use instead. The way a company perceives itself and its initiatives are usually worlds apart from the views of their customers. In 2005, Bain & Company surveyed 362 firms.
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