100+ Customer Experience Stats to Prepare for 2023
CCNG
OCTOBER 19, 2022
(Acquia, 2019) 78% of people believe brands can do more to deliver happiness to their customers and 91% said they preferred brands to be funny; this number increased among Gen Z (94%) and Millennials (94%). Forbes Insights, 2020) Two-thirds of customers could not recall when a brand exceeded expectations. Short answer: YES!
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