How to Pick the Best Customer Journey Analytics Platform for Your Needs
Pointillist
MAY 23, 2018
Both B2C-focused campaign management platforms and B2B-focused marketing automation systems are evolving from single-channel email applications to encompass web, SMS, mobile apps and more. Less than half of respondents (43%) in the 2017 Gartner survey characterize their current efforts as “mostly event-triggered.”
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