2005 Consulting Customer Care Tips 
Beyond Philosophy
SEPTEMBER 17, 2020
Townsend researches visual processing and visual design’s effect on customer behavior. Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. .
Comm100
AUGUST 23, 2018
Starbucks’ mobile app has other interesting features that further improve the customer experience, including digital tipping, Shake to Pay, and a rewards system that incentivizes purchases by offering free food and drinks. The app even tells customers the songs playing in-store and lets them save the music to a playlist on Spotify.
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