Remove Blog Remove Feedback Remove Quality calibration Remove Surveys
article thumbnail

3 Reasons Why Customer Satisfaction Should Not Replace Quality Assurance

Customer Service Life

This article originally appeared on the CustomerThink blog as part of my monthly column on June 12, 2018. Not long ago I saw a demo of a cool product for gathering customer feedback called Stella Connect. This then led me to ask: Can and should customer feedback ever replace our own internal quality assurance efforts?