Move over, post-call surveys: AI-powered CSAT is here
Tethr's CSATai predicts a CSAT score for every customer conversation--eliminating the need for surveys.
Carl Schultze
August 30, 2023
Carl Schultze
November 20, 2023
Call center quality assurance (QA) is traditionally a labor-intensive process. QA managers review call recordings and complete a checklist or scorecard confirming whether each call meets the business’s quality standards. Because this process is so time-consuming, most call centers can only evaluate about 1-3% of their recordings. One of our customers, Thrasio, estimated that it would take an army of 528 analysts to manually review all their interactions.
Hiring hundreds of QA analysts isn’t a viable solution for the average call center. But businesses shouldn’t settle for evaluating only a small percentage of their calls, either. This can cause several issues, including:
Fortunately, it’s now possible to audit 100% of customer calls through QA automation.
Call center QA automation refers to the use of technology to streamline and optimize the quality assurance process. It involves leveraging artificial intelligence (AI) and speech analytics software to analyze customer interactions, identify trends, and flag areas for improvement.
For example, Tethr can automatically transcribe and analyze calls, detecting sentiment, topics, and behaviors. The conversation intelligence platform uses AI and machine learning to evaluate calls based on criteria you set, such as the proper agent greeting or compliance protocols. This automates the most tedious and time-consuming aspects of call center QA.
By using QA automation software to monitor 100% of calls, you gain visibility into the true customer service experience. You can identify opportunities for coaching and process improvement–and make data-driven decisions about which opportunities to prioritize. Automated QA also frees up managers to focus on more strategic initiatives that improve operations.
While automation handles high-volume QA tasks, some quality assurance and CX items can be subjective or need supervisor verification. Tethr addresses this need with our Evaluations feature.
The Evaluations feature allows you to create custom forms to evaluate calls in Tethr. You can build forms for compliance checks, customer experience scoring, agent performance reviews, or any other manual evaluation. Additionally, you can assign custom points to each question and answer, allowing you to bring Evaluation scores into Tethr.
After completing the forms, Tethr compiles the data into reports. You gain insights like:
By combining automated and manual QA in Tethr, you get a complete view of the customer experience. The platform eliminates tedious tasks while still allowing evaluations with a human touch when needed.
Tethr’s QA automation dramatically reduces the time it takes to complete scorecard items with objective criteria. We are now looking into using generative AI for automatic evaluations, further reducing the time required for manual call center QA.
Auto-evaluations would generate responses to nuanced questions like, “Was the agent polite during the call?” Tethr would not only answer the question but also show the language used in the call to determine the answer, giving QA managers confidence in the accuracy.
Automated evaluations are the next step forward for QA automation. Call centers will increasingly be able to automate more of the QA process without sacrificing accuracy. This will give them greater insight into the customer experience and free up more time for their people to make CX improvements.
Automating call center quality assurance delivers quantifiable benefits, including:
Ready to take your call center QA program to the next level with automation?
Request a demo of Tethr today.
This blog post was originally published in May 2022. It was updated and expanded in November 2023.