An Original Series from Concentrix, in Partnership with Adobe
Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be connected between channels. Making this work requires a connected CX ecosystem and an integrated customer data strategy to deliver real-time insights and nudge customers towards their preferred destination.
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In our fourth episode of Born Digital, an original series from Concentrix and Adobe, we explore how to develop a winning customer data strategy. Discover the importance of understanding customers and their end-to-end journey, including:
- How to continuously leverage what you know about each customer.
- How to map out the data and insights needed to deliver your optimal CX.
- How to define a data-driven blueprint to accelerate CX transformation and hyper-personalized experiences at scale.
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Speakers:
Annette Franz
Author and Host of Born Digital
Mike Evans
Principal Partner Technical Development Manager at Adobe
Marko Muellner
Head of CX Transformation at Concentrix
Steve Carleton
Operations and Experience Leader