CSM Magazine

NOVEMBER 30, 2016

Topics covered within the report include: Trends and challenges within customer insight, data & analytics. Brands that excel at utilising customer insight, data & analytics for CX. New measurement metrics to capture customer date. From big data to predictive analytics.

Analytics 40

Analytics Big data Metrics Marketing 40

CSM Magazine

JUNE 8, 2020

Your churn rate is a very important metric and it is something that determines the overall performance of your company. There are situations where you will see less than ideal metrics and won’t know what kind of issue needs to be fixed. Reducing churn by just 5% can increase profits by as much as 25-125%. Use an ETL software.

Sales 52

Sales Big data B2B Metrics 52

ProProfs Blog

JUNE 30, 2020

It was featured in famous magazines and papers like Industry Week, Entrepreneur, Dallas Morning News, Miami Herald, and others. How to Revolutionize Customer Employee Engagement with Big Data and Gamification. In a survey, 47% of business owners expressed how customer satisfaction is an important metric to measure success.

Customer Service 128

Customer Service Chief Customer Officer Customer centricity Marketing 128

Vistio

OCTOBER 5, 2021

And you can look at various specific areas such as data analytics, big data, being able to study patterns within data, using artificial intelligence or using machine learning to actually gather up every customer interaction, and remember the original problem and the solution.

Chatbots 52

Chatbots Contact Center Banking Technology 52

C3Centricity

AUGUST 17, 2020

Their explanation for this is that: "Only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information." . But there is some hope.

Customer centricity 63

Customer centricity Big data Airlines Marketing 63

C3Centricity

DECEMBER 3, 2018

Their explanation for this is that “only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information.” But there is some hope.

Big data 59

Big data Marketing B2C CRM 59

CSM Magazine

NOVEMBER 23, 2020

Adtech agencies have recognized how to leverage big data to amplify their resources and win over new customers. In this case, an impression is used as a metric that evaluates the number of ad views or viewer engagements. This is where Ad Tech comes into the spotlight.

Advertising 52

Advertising Feedback Big data Technology 52