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How to Use Psychology to Build Customer Loyalty That Creates ROI

Beyond Philosophy

Through personal anecdotes and examples, Colin and Ryan illustrate how businesses can earn loyalty by prioritizing customer needs and making sacrifices for their benefit, ultimately fostering long-term relationships. The post How to Use Psychology to Build Customer Loyalty That Creates ROI appeared first on Beyond Philosophy.

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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

To most companies, it invariably means “customers give us all their money.” Rule #1: Think long-term. . Many organizations drive their actions to suit quarterly reporting, sales figures, and profits for this year and, as a result, don’t think long term. However, customer loyalty necessitates thinking long term.

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How ‘Regret’ is The Most Powerful Tool in a Marketers Armory

Beyond Philosophy

Therefore, to use regret as a marketing tool, it is essential to understand what comparison your customers are making and to what standard or value they hold. In this episode, we explain the psychology of regret, how it drives our future behavior, and what to do about it if it happens to your customers after buying your product or service.

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Memory Mini Series Part 1: Our Behavior is Motivated by What We Recall. So, How Are Memories Formed?

Beyond Philosophy

In this issue, we explain why memories are essential to experiences, when we use them to decide sometimes, and how memories form. Memories define us, from what to do to who we trust. The context of memory helps us understand the cues that influence our actions. Most of us do this at some point or another.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Customer Service Versus Customer Experience … What’s the Difference?

ShepHyken

The example I used was how Home Shopping Network (HSN) incorporated gamification into the customer experience. I remember the term customer experience being used as a fancy phrase to describe customer service. Some smart person was trying to give a facelift to the term customer service. First, a little history.

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How You Can Predict and Avoid Customers Changing Their Minds

Beyond Philosophy

All of us have two ways of thinking about things. Sometimes, we use the fast and automatic Intuitive System and other times, we use the slow and deliberative Rational System. There are all kinds of different dichotomies within us. What frame or mindset are they using? These are different versions of the self.

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Study: The Health of the Contact Center

Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it. What does it take to engage agents in this customer-centric era?

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

Download the report to learn how executives can find and use VoC data to make more informed business decisions. A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data.

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Contact Center Metrics That Matter

Speaker: Nate Brown, Co-Founder, CX Accelerator

When your contact center can demonstrate a significant return on investment using CX terms, you are more likely to get the funding and support that you need to succeed in 2019. How to move beyond effort using Customer Engagement Score, Customer Growth Engine and more to develop a CX dashboard.

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A Strategic Guide to Community Gamification

In Customer Success terms, an engaged customer is one that is immersed in your product. How to use gamification to improve customers success outcomes. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? Our eBook explains how, with topics like: What is gamification?

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How to Inspire and Empower Contact Center Agents Through Collaborative Coaching

Speaker: Kate Nasser, The People Skills Coach™

How to collaboratively coach agents to feel empowered as professional care experts even with or without the use of call recordings. Ways to enhance great customer encounters, navigate tense encounters, and even prevent more escalations in the long term. June 2nd, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.