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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

The rapid evolution of today’s digital landscape only compounds these challenges, demanding strategic agility and an analytical mindset from today’s marketing leaders. ROI on Marketing and Digital Specifically The rule of thumb for marketing ROI is typically a 5:1 ratio, with exceptional ROI being considered at around a 10:1 ratio.

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Boost your content editing with Contentful and Amazon Bedrock

AWS Machine Learning

This post is co-written with Matt Middleton from Contentful. Today, jointly with Contentful, we are announcing the launch of the AI Content Generator powered by Amazon Bedrock. This app helps content producers reduce their lead time to publishing content while enhancing the quality and consistency of the content produced.

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In the Shadow of a Recession: How Confidence Can Make or Break Your Customer Experience

Beyond Philosophy

times effectively engage customers on digital channels 2.9 By optimizing digital-first engagement, fostering workforce engagement, and improving experience management in the face of adversity, these organizations can create a competitive edge and pave the way for long-term success.

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Cutting Through the Buzzwords of AI in the Contact Center

CCNG

When we read the line “Some companies are already making the most of blockchain technologies for more robust security and efficiency within financial transactions and data handling, but digital transformation is vital for brands to unlock all they can deliver for their customers.” We thought that enough was enough. What does that even mean?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

The 2017 Warc Toolkit, produced in association with Deloitte Digital, reports that 58% of CMOs around the world predict within the next five years, AI will need to be a necessary part of marketing strategies in order for a brand to succeed. Lindsay Tjepkema is the Director of Content for Emarsys. Better Ad Optimization. Final Thoughts.

Marketing 483
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Unlocking Success: Transforming Ideas into Results – Marketing with Our Edge

IdeasUnlimited

In the dynamic and ever-evolving digital landscape, the online presence of a business has become a cornerstone of success. From the rise of e-commerce to the influence of social media, the digital realm has transformed how businesses connect with their audience.