Privacy in the Age of Personalization: Striking the Right Balance
Beyond Philosophy
APRIL 18, 2024
Balancing personalization and privacy has a lot to do with value and purpose. Not all marketers using personalization or email are lazy. In England, we get groceries delivered from a company called Sainsbury’s, a store that is a lot like Target in the States. Having those connections with others is important to us as a species.
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