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These are the critical questions to see if your segmentation is effective!

Beyond Philosophy

Many organizations use databases to segment their customers based on easy-to-collect data, like demographics, industry vertical, or total annual sales. 07:27 Colin talks about one of the best segmentations he has ever experienced in Hartsfield Airport in Atlanta, where they separate leisure and business travelers.

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The Evolution of Customer Experience in the Travel Industry

BlueOcean

Few industries are quite like travel. Can you think of any other industry where anxiety is baked into the product or service? Everyone has a horror story about their travel experiences, be it a brutal delay or a missed flight. For an example, let’s look at a leisure travel business we support.

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How to Overcome Hospitality Industry Challenges by Empowering Employees

The Petrova Experience

If you are a hospitality industry leader, or a leader in another business sector who has been reading about the industry, you have encountered some grim statistics. The hospitality industry faces real challenges. Hospitality Industry Challenges by the Numbers First, let’s look at the picture we have of the industry.

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

No matter your industry, you need to pivot to one extent or another in order to meet your customers where they are. If this airline has primarily leisure travelers (i.e. families, vacationers, infrequent travelers) the adoption of this technology will likely be low. We are living in a transformational period.

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Contact Centers Are Using More Call-Backs Than Ever

Fonolo

Earlier this year, Fonolo teamed up with the Ryan Strategic Advisory to gain insights into how the industry utilizes call-back technology. Read on to learn more! The State of the Contact Center in 2020. Call-back technology is more popular than ever. 4 Contact Center Technologies You Need to Win Over Gen-Z.

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New Industry Survey Focuses on Travel & Hospitality

COPC

Industry-Specific Research Part of Larger CXMB Series. TRAVEL CUSTOMERS HAVE THEIR SAY IN THESE KEY AREAS: CUSTOMER CARE EXPERIENCE, PURCHASE EXPERIENCE AND CUSTOMER LOYALTY. Full Travel & Hospitality Report Now Available! In this inaugural edition, travel & hospitality is the first industry in the spotlight.

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Wise Investment in CX Is Key to Survival – Bring On the BPO Outsourcing Companies!

Anexa BPO

The travel industry is ramping up to meet the needs of a post-pandemic world. As leisure and business travelers return, there is potential for a wave of customer dissatisfaction – at a critical time when customer loyalty is up for grabs. Mixed signals abound. Do you understand your customers and what motivates them?