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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. Neither will win you brownie points.

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The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

Beyond Philosophy

Too many organizations do not plan for a customer crisis, and I want to change that. Rule #1: Have a plan and process. Many of the principles we use to manage a customer complaint apply in this planning and building of a crisis process. First, reframing how you look at a customer complaint is essential.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

How to Avoid Your Cx Initiatives from Being Another Flavor of the Month by Nicole Paul (John DiJulius) You’ve spent months executing a new initiative to help streamline things for your team. Ask questions, brainstorm with it, let it support your communication efforts, write your emails, and much more. Does no one want to see change?

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Guest Post: How to Go Above & Beyond for Your Customers to Secure Their Repeat Business

ShepHyken

He writes about how companies can secure their current customers’ repeat business. Every entrepreneur knows how important repeat customer business is for the overall success of their enterprises. With that in mind, are you wondering how you can secure your current customers’ repeat business?? .

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Top 5 Customer Service & CX Articles for the Week of June 12, 2023

ShepHyken

In other words, they are marketing their services to humans. Dan Gingiss is often featured in this weekly roundup (because he writes excellent content). My Comment: There are a number of ideas here, some better than others, but what I like about this article is how it begins. This week he emphasizes B2B must think like B2C.

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7 Business Plan Courses: Invest in Your Ideas

JivoChat

Business Plan courses are an important tool for entrepreneurs who are in the process of creating a new company or expanding their businesses. Knowing how to make an effective business plan is a fundamental skill that can help you save time and money, and diminish the risks of failing. The Complete Business Plan Course.

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Guest Blog: 4 Things to Learn from a Disappointed Customer

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Swati Kungwani, writes about the value of customer complaints to a business. Complaints are opportunities to show how good you can be. Are you marketing your product in the right way? Also, it is significant to market and sell in the right way. Shep Hyken.