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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Price comparison engines.

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Take your customer retention to new heights with CustomerSuccessBox

CustomerSuccessBox

In a subscription economy, customer retention is a necessary focus for business as a SaaS customer only pays 5-15% of total potential Lifetime Value upfront, the rest will only come in as future revenue IF you’re able to retain that customer. This is where Customer Success Platforms comes in. So, how do you do it?

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8 Excellent Customer Success Techniques to Increase your Recurring Revenue.

CustomerSuccessBox

This blog will walk you through some genuine reasons why you should not miss out on investing in Customer Success. Covering some solid customer success strategies that can help elevate the customer retention process of your SaaS business thereby reducing churn and increasing the recurring revenue. Upselling the right way.

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5 Dynamic Strategies to Elevate Your Brand Amid Economic Uncertainty

Real Blue Sky

As we delve into five dynamic strategies for brand growth, we’ll explore how prioritizing customer retention can significantly boost profits. We’ll discuss the art of enhancing customer experiences to keep your customers not just satisfied but delighted and loyal.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Reminding customers to renew subscriptions. Making upsell offers. B2B Customer Journey Touchpoint Mediums. Touchpoints may involve any medium you use to interact with customers, including: Search engine marketing. Customer support events. Customer satisfaction surveys. Upsell offers.

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Top 10 trends shaping the future of Customer Success in 2021

CustomerSuccessBox

With Customer Success teams who work on onboarding automation and efficiency to set their customers up for a strong initial footing, this will result in long-term success. Pro Tip: Designing a Customer Onboarding Framework for B2B SaaS. #2 Data plays a vital role in customer retention and growth and hence in customer success.

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Customer Satisfaction is at 17 year low. These stats tell you why…

Beyond Philosophy

However, here are some of the stats that stood out to me most: 73% of business leaders reported a direct link between customer service and business performance. 64% of business leaders say that customer service has a positive impact on the company’s growth . 60% say customer service improves customer retention .