Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Advocacy comes in many forms.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

CustomerSuccessBox

SEPTEMBER 20, 2021

The Success League blog collects top resources from their professionals in customer success. Top reads that we recommend: Alternative Approaches to Customer Satisfaction Metrics. How to Mature Your Customer Expansion Strategy. CSM Practice is a leading Customer Success Strategy consultancy firm.

SaaS 64

SaaS Customer centricity B2B Best practices 64

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Because they spend so much time in the product, advocates often start to dictate the strategy of the product lifecycle. .

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

CustomerSuccessBox

FEBRUARY 28, 2022

Both the models (customer engagement and customer success), focus on a customer’s journey before acquisition through customer advocacy. Customer Success is all-encompassing and covers customer engagement under its umbrella. LAER model in Customer Success. Who owns the model?

Upselling 52

Upselling Customer advocacy SaaS Education 52

Nicereply

FEBRUARY 2, 2024

By implementing effective customer success initiatives, you can help customers gain maximum value from your product, thus increasing customer happiness. This article examines what customer success is and why it’s important, and shares valuable tips to build a customer success strategy.

Education 59

Education Accountability Customer retention Journey mapping 59

Influitive

OCTOBER 21, 2015

“We want to keep the relationship with the individual to help them grow their careers—and consider bringing us with them to their next job,” says Merissa Hamilton , Manager of Customer Advocacy at Marketo. . Advocate marketing programs can help employees enjoy their jobs more, and in turn, provide better service to customers.

B2B 99

B2B Marketing Customer advocacy Upselling 99

CustomerSuccessBox

MARCH 15, 2022

Delivering value to the customers through the product’s abilities and customer experience while also staying intact with the brand image and looking for upsell opportunities every moment. Checking out on the complaints of the customers and improving the customer experience. Salary comparison.

Accountability 52

Accountability Customer Support Management Upselling 52

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

CSM Practice

MAY 22, 2022

The recurring revenue model of the B2B SaaS industry pushes the Customer Success teams to retain and expand the existing customer base. But, customer retention and expansion are no joking matter! Without a proper framework or strategy, it is impossible to attain these goals. . There is no stability without a framework.

Brand ambassadors 59

Brand ambassadors SaaS B2B Customer retention 59

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

CustomerSuccessBox

MARCH 25, 2021

The SaaS model gets you profitability over time and if your customers churn before completing enough payments cycle to break even the acquisition cost, all growth strategies will be ineffective. The goal should be to renew customers multiple times to lower the acquisition cost and increase profitability. Referrals and Advocacy.

Customer retention 52

Customer retention SaaS B2B Upselling 52

CustomerSuccessBox

DECEMBER 9, 2021

It is still used by 83% of customer success departments for customer advocacy and customer experience but we see this percentage going down in 2022. Expansion Monthly Recurring Revenue (Expansion MRR) is the measure of how much revenue you are bringing in through expansions, cross-sells, upsells, and others.

SaaS 52

SaaS Benchmark Customer advocacy Upselling 52

Education Services Group

OCTOBER 22, 2019

If you’re trying to build out a Customer Success strategy in your business, you don’t have to start from scratch. There are a ton of resources you can take advantage of in order to set up a Customer Success department, but one of the most useful resources is right there in your own building: your marketing department.

Marketing 49

Marketing Education Upselling Customer advocacy 49

CustomerSuccessBox

MARCH 10, 2022

In order to do so, you need to roll out NPS and customer satisfaction surveys and collect the reviews. For customer advocacy, write case studies, and ask for referrals! Figure out the upselling opportunities and act upon customer retention.

Management 52

Management Customer retention SaaS Customer advocacy 52

SmartKarrot

JULY 8, 2022

Take the lead on the US customer portfolio and services operations. Manage a portfolio of existing customer relationships within the US. Onboard, train, and partner with customers. Build out and maintain a collaborative account strategy for your customer portfolio. Apply here: [link].

Upselling 19

Upselling Customer advocacy Government Accountability 19

SmartKarrot

SEPTEMBER 2, 2022

Effectively communicate thoughts and ideas with peers and leaders with an ability to pivot strategy as needed. Apply here: [link] Role: Customer Success Manager – Enterprise Location: Remote, England, United Kingdom Organization: metadata.io Monitor indicators to assess customer engagement, health, and risks of churn.

Upselling 19

Upselling Customer advocacy Coaching Feedback 19

SmartKarrot

FEBRUARY 3, 2022

Apply here: [link] Role: Customer Success Director Location: Chicago, IL, US Organization: Aprimo As a Customer Success Director, you will own the overall relationship with assigned clients, which includes: increasing adoption, ensuring retention, identifying upsell potential, and driving customer satisfaction.

Upselling 19

Upselling Customer advocacy Accountability B2B 19

CSM Practice

FEBRUARY 24, 2020

The job of the customer success team entails myriads of responsibilities, including proper onboarding, increasing product usage, proactively managing accounts, customer engagements, and training , expanding and renewing accounts, and so on. But how do you measure the effectiveness of your customer success team and their playbooks?

Metrics 59

Metrics Customer advocacy Customer centricity Customer effort 59

SmartKarrot

NOVEMBER 15, 2021

Role: Director, Customer Success Location: El Segundo, CA, US Organization: GoGuardian As a Director of Customer Success, you will build a platform Customer Success strategy from the ground up, to improve customer satisfaction and engagement, increase customer lifetime value, and reduce customer churn.

Real estate 19

Real estate Inbound sales Upselling Customer advocacy 19

CustomerSuccessBox

JANUARY 10, 2022

In addition, a 32% increase in respondents said that the impact on revenue (89%), such as account expansion and upsell, was an important part of bonus rewards. Customer success manager. According to this year’s survey data and payscale data , the average salary for customer success managers in 2021 is $94,000.

Management 52

Management Surveys Customer advocacy Accountability 52

SmartKarrot

SEPTEMBER 2, 2021

Role: Director, Customer Success Location: Boston, MA, US Organization: ECI As a Director of Customer Success, you will establish relationships with key decision-makers among clients to effectively manage expectations. Retain your install base revenue and proactively upsell additional products and services to your customers.

Upselling 19

Upselling Customer advocacy Enterprise Banking 19

SmartKarrot

APRIL 18, 2022

Deliver a proactive customer strategy to drive merchant adoption, satisfaction, and revenue growth. Promote marketing and optimization strategies with the merchant partners. Monitor customer health to track usage and overall customer satisfaction.

Advertising 19

Advertising Customer advocacy Finance Best practices 19

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Analytics Customer retention 52

Amity

JULY 4, 2017

But there’s even more you can do to power up your Customer Health Score and NPS program when you integrate a customer feedback platform with your Customer Success Platform. You can use any system to implement the strategies below. Everyone should have a stake in improving customer loyalty.

Surveys 66

Surveys SaaS Feedback Customer advocacy 66

SmartKarrot

OCTOBER 5, 2021

Manage customer success activities, onboarding and adoption, customer success management, renewals, cross-sell/up-sell sales leads, and customer advocacy. Act as an advocate for the customer and serve as the escalation point for ongoing customer issues.

Customer advocacy 19

Customer advocacy Upselling Advertising Education 19

SmartKarrot

APRIL 14, 2023

Role: Customer Success Manager Location: London Area, United Kingdom (Hybrid) Organization: ContractPodAi As a Customer Success Manager, you’ll establish the strategy framework, guidance, and oversight for how ContractPodAi collaborates with its clients. Develop and implement a post-sale success management strategy.

Customer advocacy 15

Customer advocacy Upselling Accountability Sales 15

SmartKarrot

NOVEMBER 22, 2022

Be the voice of your team to other departments and leadership – escalate issues that impact the customers or inhibit the employee’s ability to succeed. Evolve and scale a service organization that improves activation and upsells in a product-led, support-driven environment. and Customer Advocacy. Apply here: [link].

Best practices 19

Best practices Customer advocacy Government Upselling 19

SmartKarrot

NOVEMBER 8, 2022

Role: Director of Customer Success Location: London, England, United Kingdom (Hybrid) Organization: Law Business Research As a Director of Customer Success, you will develop the people, process, and tooling needed to drive meaningful outcomes in the division (GRR, NRR, renewals, customer health, customer advocacy).

Coaching 19

Coaching Customer advocacy SaaS Strategic Value 19

SmartKarrot

SEPTEMBER 7, 2022

Role: Director, Customer Success Location: Remote, Atlanta, GA, US Organization: Everstream Analytics As a Director of Customer Success, you will hire, develop and lead a world-class enterprise customer success team. Establish executive-level customer relationships with the most strategic customers.

Customer advocacy 19

Customer advocacy Coaching Upselling B2B 19

SmartKarrot

FEBRUARY 17, 2022

Role: Customer Success Director, SaaS (Remote) Location: Remote, United States Organization: Talentify.io As a Customer Success Director, you will design and build a Customer Success strategy, including support content creation, establishing standard operating procedures, and scalable processes.

Customer advocacy 19

Customer advocacy Upselling B2B SaaS 19

SmartKarrot

DECEMBER 3, 2021

Lead the strategy around ongoing customer journey within the direct team to optimize CX, drive renewals, & keep churn rates low. Through strategical thinking and analysis identify profitable strategical solutions for our customers. Identify opportunities and lead upsell/cross-sell deals from start to finish.

Customer advocacy 19

Customer advocacy Technical Support Education Finance 19

Tenfold - Contact Center Blog

JANUARY 17, 2018

Remember, the best content should inspire the customer to take action–that is, to continue buying or subscribing. Sales Expert – Insights into how sales and selling works is crucial in understanding what generates cross-selling and upselling opportunities. . Team Effort for CX.

Customer advocacy 62

Customer advocacy Construction Upselling Marketing 62

SmartKarrot

FEBRUARY 21, 2022

Train and coach customers through a successful onboarding process, adoption phase, and ongoing usage. Promote customer advocacy within the industry and among potential customers. Partner with the Sales team on renewals, upsells, cross-sells, and expansion opportunities.

Customer advocacy 19

Customer advocacy Government Upselling Coaching 19

Avaya

NOVEMBER 8, 2017

Consider Bank of America, which is currently testing “completely automated” branches that feature automated teller machines and video-conferencing technology for customers to engage with off-site bankers. In many ways, a high-touch approach can be the catalyst needed to drive innovation, competitiveness, revenue, and customer advocacy.

Banking 40

Banking Multichannel Customer advocacy Upselling 40

SmartKarrot

MAY 11, 2021

Manage and track the performance of renewal and upsell activities at existing customers. Work with data analytics team to develop reporting to assist customers in maximizing the effectiveness of purchased products and services. Demonstrating Camms software as part of progressing upsell/cross-sell opportunities.

Upselling 10

Upselling Customer advocacy Enterprise Feedback 10

SmartKarrot

JUNE 16, 2022

Apply here: [link] Role: Customer Success Manager Location: Remote, United Kingdom Organization: Affinity.co As a Customer Success Manager, you will own a book of Affinity’s largest and most strategic customers, and drive renewals and upsells for these accounts. Apply here: [link].

Customer advocacy 15

Customer advocacy Best practices Government Upselling 15

CSM Practice

APRIL 16, 2019

accelerating your sales process, and help close more new, upsell and cross sell deals. things a customer success manager ??n Jesse offers a few tips to help customer success managers solve this ?h?ll?ng?. nt strategy will not only nurture ??ur Advocates are great for your bu??n??? nd by attracting new ?u?t?m?r?,

Customer advocacy 55

Customer advocacy Upselling Management Best practices 55