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Four steps to build a digital customer success strategy from scratch

ChurnZero

Subjective internal: Results of periodic business reviews, Customer Success Manager (CSM) sentiment, engagement and responsiveness, customer fit within the ideal customer profile (ICP). Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).

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What Does the Growth of Advocacy Mean For Customer Success Teams? 

ClientSuccess

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

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Ari Hoffman’s Customer Success Strategy for an economic downturn

CustomerSuccessBox

As we all know, Customer Success will play a crucial role in driving the SaaS industry forward during these tough times. For the first webinar we had Ari Hoffman, Director of Customer Advocacy, Coveo discuss Customer Success Strategy for an economic downturn with Puneet Kataria, Founder & CEO of CustomerSuccessBox.

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7 Strategies for Turning Customers into Advocates

Totango

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.

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7 Easy (yet efficient) Ways to Prove Customer Value

CustomerSuccessBox

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. In today’s hyper-competitive business world, SaaS businesses find it increasingly difficult to stand out. They are on their toes constantly to get customers to choose them over their competitors. Guy Kawasaki.

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How Employee Success Leads to Customer Success: An Interview with ESG CEO Michael Harnum

Education Services Group

Human capital management is a key element of Customer Success maturity and something to pay close attention to as you build and scale your CS team. One of our recent webinars tackles the topic of nurturing employee success in Customer Success. We’ve got our own webinar series now where people can see how we interact.

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4 Customer Success Lessons That You Can Learn From Playing Tetris

ChurnZero

4 Customer Success Lessons That You Can Learn From Playing Tetris. While Guitar Hero was a part of my life growing up – though I never really nailed those solos – my video game consoles have mostly gone unused. The same can be said when it comes to the complex nature of many B2B SaaS products. Upcoming Webinar.

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