Calibration Chief Customer Officer Exercises Sales 
ClearAction
MAY 29, 2016
Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.
ClearAction
MAY 29, 2016
How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.
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