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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.

Marketing 97
Marketing Customer Experience Chief Customer Officer Calibration 97
article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.

Marketing 67
Marketing Customer Experience Chief Customer Officer Calibration 67
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