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5 Top Customer Service Articles of the Week 7-26-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Negative Employee Experiences Can Translate Into Poor Customer Service, Report Says by Emilie Shumway. (HR How to Build Customer Loyalty with a Thank You Page by Thomas Griffin. Consider the opening stats.

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Critical errors! 5 rules guaranteed to ensure your failure

Beyond Philosophy

A sure way to fail in your efforts to reach your target customers is not to understand how things work where they are. Some hilarious examples are in this article, “ 11 of the Biggest Brand Blunders. Instead of explaining the chicken was finger-licking good, KFC in China was telling their Chinese customers to “eat your fingers off.”

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In The News: 3 Stories That Give Insight to Improving Your Customer Experience

Beyond Philosophy

They are all part of three news stories that, believe it or not, give you insight into improving your Customer Experience. There are many news stories that don’t seem to be about Customer Experience, but, upon second glance, really are. Moreover, you should understand the culture where your customers live.

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The Problem with Self Service

Beyond Philosophy

More and more of your Customers believe access to self-service options is essential to their relationship with your business. Their Customer Service Success Blog reported some interesting stats to consider about Customer’s self-service options, including: By 2017, Only 1/3 of Customer service interactions will require human assistance.

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Guest Post: 5 Inevitable Tips That Can Ensure a Superb Customer Experience

ShepHyken

He writes about the importance of ensuring a positive customer experience, especially during a world crisis. The customer experience (also referred to as CX) seems like a simple concept. Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand.

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Customer Perception: The Complete Guide

Fonolo

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Although it’s almost impossible to completely control what people think about your organization, improving customer opinions of your brand is very possible.

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The 5 Challenges LLMs Pose to Service Leaders

TechSee

Language Models (LLMs) have emerged as a powerful tool with the potential to revolutionize customer service, automating responses, personalizing experiences, and enhancing operational efficiency. Maintaining Brand Safety and Consistency Simply put, you cannot tell an LLM precisely what to do as you would a service bot.