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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

The 2017 Warc Toolkit, produced in association with Deloitte Digital, reports that 58% of CMOs around the world predict within the next five years, AI will need to be a necessary part of marketing strategies in order for a brand to succeed. That data gives marketers the knowledge required to build compelling messaging and advertising.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

According to a Salesforce’s connected shopper report , 79 percent of shoppers research a brand online before making a purchase in the store. Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. So, what part does technology play in this?

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Guest Blog: How Virtual Web Assistants Provide Productivity for Busy Companies

ShepHyken

This week we feature an article by Andy Steuer who shares valuable information about how to use virtual web assistants to optimize productivity in areas of customer service, customer support, CRM management and more. – Shep Hyken. Developing and maintaining a successful enterprise in today’s demanding business landscape is no easy task.

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Guest Blog: Omnichannel Customer Service – Why should you implement it in your business?

ShepHyken

Your potential customers want to buy quickly and comfortably through an integrated experience. They sign in from different devices and communicate through all available means. They are real-time users looking for a rewarding shopping experience, and they expect the best service. How can you meet these potential consumers’ needs?

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Guest Blog: How to Use FM Machine Learning and AI to Improve the Customer Experience

ShepHyken

Across industries, the collection, analysis, and refinement of data is the battleground businesses are competing in to differentiate themselves to customers. He shares some examples of how this technology can be a difference-maker. At the heart of this is the need to create better customer experiences and deliver new services.

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Better Together (Blog#3)

Enghouse Interactive

Trends and Realities of Successful Organizations (Blog Series). In our last blog , we explored how successful companies outperform customer expectations by leveraging video – a communications channel that customers have come to prefer. Blog #3 of 4: Customer-facing agents. Back office support. Subject matter experts.

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A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

This is where stepping up to a text analysis software or a comprehensive customer experience platform becomes a big move for your business. That’s where text analysis, or text mining, comes into play. Text analysis software categorizes these into positive, negative, and neutral, picking up on language cues and common phrases.

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