Guest Blog: The Customer Experience’s Impact on Customer Churn
ShepHyken
JUNE 14, 2019
Successful companies make it a strategic priority to retain customers because they know retention has a significant impact on their bottom line. In contrast, an existing customer is 50% more likely to try a new product and spend over 30% more than a new one. What does it look like to focus on retention? The Cost of Churn.
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