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Guest Blog: Instant Customer Service – Just Add Text Message

ShepHyken

I like the idea of the convenience of texting but as Ford points out, you must have a strategy in place for your team to answer texts correctly. Of course, getting new customers is just as important, but it’s useless if your customer service experience is suboptimal. That’s 3 times more than positive reviews.

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Survey Design – Best Practices

Lumoa

But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well! Additionally, testing survey questions beforehand to ensure they make sense is important before asking respondents to answer them.

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Why Your Business’s Reputation Matters Now More Than Ever

CallSource Insights

Quick Summary: While it may not generate revenue directly, your company’s reputation is the foundation for all of your local word-of-mouth marketing efforts. In this article are a few reasons why your company’s reputation matters now more than ever. Online Reviews Affect Your Bottom Line.

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Revealed: New Trends on Pricing

Beyond Philosophy

A new Kibo study called the “ Consumer Trends Report, 2017 Edition ” reveals that 76% of respondents research prices on a product they want to buy, up 10% from the year previous. According to the Kibo study of 3,000 respondents in the U.S. Listening to the Voice of the Customer Makes Meeting Their Demands Easy.

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Rating Scale: Definition, Types, Questions & Examples

ProProfs Blog

So people will not get frustrated when they see your surveys. . This question format is so popular that you must have answered a rating scale question yourself — think about the time when you had to rate your UBER driver or when you checked for “star ratings” before buying your favorite pair of jeans online.

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Don’t Be Fooled: Digital Will Never Replace Physical!

Beyond Philosophy

With online shopping, transactions and communication as prevalent – and as easy – as it is today, it can often be tempting to focus most of your Customer Experience efforts on getting your virtual presence right. However, neglecting your brick-and-mortar experience can lead to inconsistent CX and online backlash.

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How to Use Touchpoint Mapping to Optimize the Customer Journey

Nicereply

Optimizing the customer journey is one of the best ways to ensure your sales funnel converts well and maintains a high ROI. Touchpoint mapping involves tracing and outlining all touchpoints or interactions a customer has with your brand. However, you can respond to and resolve issues raised on such platforms.