Guest Blog: Why cross-team collaboration is essential for B2B customer support teams
ShepHyken
SEPTEMBER 20, 2019
Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. These issues are usually more complex, involving several internal stakeholders and requiring a larger, more advanced and specialized team to address them.
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