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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. These issues are usually more complex, involving several internal stakeholders and requiring a larger, more advanced and specialized team to address them.

B2B 270
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Starbucks CEO Gets It, Does Yours?

Beyond Philosophy

When was the last time you got an email from your CEO suggesting that you need to be concerned about how your Customer feels? Let’s be very sensitive to the pressures our customers may be feeling, and do everything we can to individually and collectively exceed their expectations.”. Not Schultz.

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How to Manage Customer Wait Time: The Best Tips From Great Companies

Beyond Philosophy

We borrowed these from her and addressed how you can overcome them in your own experience. We do a lot of waiting in our lives. We wait to get on a plane, for our drink at a coffee shop, and on the phone to talk to “the next available representative.” I was in a Starbucks recently. We hate being alone with our thoughts.

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The Big Assumption That Economists Got Wrong – And You?

Beyond Philosophy

Remarkably, this truth wasn’t part of how economists evaluated decision making. Perhaps even more importantly, the truth about how we make decisions will make a huge difference in your Customer Experience. In our most recent podcast, “How Do Customer Decide If Their Experience is Good or Bad?,”

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Outrageous – You’re Paying The Same For Less!!

Beyond Philosophy

When you realize that something you buy often has gone up in price, how do you feel? However, without checking the package (or Googling) do you have any idea how many sheets of tissue are on a toilet roll? The Great Recession made many customers more price sensitive than they were before the recession. Me neither. down to 6.3

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Stop Making This BIG Pricing Mistake

Beyond Philosophy

Price Elasticity means that people are sometimes more sensitive to price changes than other times in layman’s terms. You find out how much by changing the price and seeing what that does to your demand. However, I learned that organizations make a common mistake in pricing, and you can use science to correct it.

Sales 222
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Driving Value by Driving Emotions

Beyond Philosophy

Maybe you are ready to do something about it, but you might have questions, such as: How do you create a deliberate emotional experience for your Customers that keeps them coming back? When it comes to forecasting, how do you use emotional data to predict the future? And probably most importantly, How do you know if it’s working?