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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Listen to the podcast: Personalization is a key element in doing business today. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out. You probably have your version of this story for some part of your life, too.

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Amazing Business Radio: Dennis Yu

ShepHyken

The Ultimate TikTok Guide for Business . How to Use TikTok for Marketing and Customer Service. Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Your audience needs to watch until the end of the video.

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Guest Blog: Digitalizing Customer Service for 2018

ShepHyken

This week we feature an article by Gemma Baker who writes about how the customer service world has changed with the development of digital communication channels. – Shep Hyken. Businesses that already have a strong digital customer service strategy in place are steps ahead of the competition, however here’s how you can catch up in 2018.

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Can We Trust Facebook?

Beyond Philosophy

Facebook is not what it used to be – or at least my perception of what it was. Instead of being a company that I admire with a customer centric and open culture it now appears that the inherent culture of Facebook is one of non transparency which chooses to manipulate their customers and their data. That is where I sit.

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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

This week we feature an article by Catalin Corzini who shares information about how chatbots can provide a better experience and how to customize the customer journey when using chatbots. – Shep Hyken. In this article, I’ll show you how you can harness the power of chatbots for your enhanced conversion rate optimization.

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Social Media Marketing Courses to Study Online

JivoChat

If you work with marketing or you are an entrepreneur who wants to know how to promote your brand, social media marketing courses can be very helpful. Digital marketing is fundamental when it comes to conquering visibility and engaging with your target audience, and social media networks have a very significant role in this.

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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Six years later, the outcomes of this study hold true – customers’ emotional and subconscious responses to your brand account for a good half of the total Customer Experience. The chip itself is never the main star of their advertising, but it is shown to be an irresistible and vital element in any out-there fun.