Remove customer-lifetime-value-importance
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What Is Customer Lifetime Value, and Why’s It Important?

Nicereply

The best kind of customer is a repeat customer. Here’s a clue: getting a new customer is 6-7 times more expensive than keeping an existing one. This article will look more deeply into customer lifetime value and why marketers value it so highly. What Is Customer Lifetime Value?

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The Importance of Customer Lifetime Value for CX Leaders

Pointillist

By Steve Offsey CX leaders use a myriad of metrics like Net Promoter Score ® (NPS ® ), Customer Satisfaction and Customer Effort Score. Not all companies measure and prioritize it, yet the importance of customer lifetime value (CLV) is staggering. Forrester What is Customer Lifetime Value?

Analytics 111
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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. But just what is customer lifetime value ? It’s simply the average profit you’ll generate with your customers over the lifetime of the relationship.

Airlines 259
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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. What is most important for any business today? Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. What is customer engagement?

Benchmark 299
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Guest Blog: Optimizing for Lifetime Value Over Transactional Customers

ShepHyken

This week we feature an article by Josh Brown about the importance of cultivating long-term relationships with relational customers who want to get more out of their experience with your company. Today, I’d like to talk about which customers you should obsess over. Now, don’t get me wrong: All of your customers are important.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

This week we feature an article by Brad Birnbaum who writes about how important it is for companies to deliver great service and create amazing experiences in order to compete with the big retailers and resellers. – Shep Hyken. Amazon customers are spoiled by choice, but they are also overwhelmed by it. Eliminate Choice.

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Guest Blog: 3 Key Principles for Customer Satisfaction

ShepHyken

This week we feature an article by Nathalie Herrman who writes about three key principles that are at the root of all great customer service. She also reminds us that the customer experience begins with the employee experience. – Shep Hyken. Otherwise, we lack integrity, employees lose interest, and customer service suffers.

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