customer-happiness customer-perceived-value Blog Related Topics 
Beyond Philosophy
JUNE 15, 2023
Your brand is in a relationship with your customers. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. It’s interesting how we perceive brands, which are, at their core, a series of legalistic trademarks that companies have.
Beyond Philosophy
JUNE 11, 2020
Your customers likely wait in your experience, too, and that may or may not be creating negative feelings about your experience. Therefore, managing customers’ perceptions about wait times in your Customer Experience is essential—and a practical way to foster customer-driven growth. I was in a Starbucks recently.
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Beyond Philosophy
MAY 9, 2019
In our customer experience consultancy, clients tell us customers make decisions based on price or features. Instead, it tends to be a combination of a few insignificant, humanistic-type factors that drive customer behavior. The word “perceived” is significant here. So, it stays intuitive, and just “feels wrong.”.
Fonolo
JULY 5, 2023
Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Although it’s almost impossible to completely control what people think about your organization, improving customer opinions of your brand is very possible.
Beyond Philosophy
OCTOBER 28, 2021
Is Customer Experience dying? At the very least, Customer Experience is dying as we know it. Customer Experience as we know it is dying because of a few factors. Organizations want to fix one thing and then go on about their business with an improved Customer Experience. . Maybe it is. So, What’s the Problem?
Beyond Philosophy
NOVEMBER 28, 2017
Until about a decade ago, most CX and value delivery metrics were built around tangible and quality-related elements of value – price, consistency, speed, completeness, accuracy, durability, and the like. However, it was understood that value is not just rational. The Hierarchy identifies 12 Positive Emotions: – Happy.
Beyond Philosophy
NOVEMBER 21, 2016
At our customer experience consultancy, we talk a lot about creating value. A customer’s perception of value drives customer loyalty and retention. And those things in turn create long-term value for a business. But companies don’t just create value by accident.
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