Guest Blog: The Customer Experience’s Impact on Customer Churn
ShepHyken
JUNE 14, 2019
To compound the cost, new customers are not nearly as likely to try new products or spend as much. In contrast, an existing customer is 50% more likely to try a new product and spend over 30% more than a new one. It is so powerful, that it’s predicted to trump price and product as the primary brand differentiator by 2020.
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