Remove blog-category thought-leadership
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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

Iā€™m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report ā€“ Return on Word of Mouth, or WOM/ROI ā€“ recently issued by the Word of Mouth Marketing Association (WOMMA). How does WOM/ROI vary by business category? Blogs Thought Leadership'

Marketing 398
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WFH: Time to Step Up and Lead

Aspect

Let me give you some perspective about both of these categories as well as what I would consider the next key operating categoryLeadership Continuity. Leadership Continuity, in this case, is not another form of succession planning. More to come on this thought. Enforced reading versus educating.

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3 Ways Customersā€™ Minds Plays Tricks on Them

Beyond Philosophy

What he discovered is that our ā€œintuitionā€ is not what we thought it was. Lesson: There are many applications of the anchor effect on leadership, but Iā€™ll limit my discussion to two. 2 Availability Heuristic: When a person can think of many examples of a category quickly, they believe the overall frequency of that category is large.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

As you can see, there are four categories in our model that represent different levels of Customer Centricity: NaĆÆve: These organizations are the least focused on Customers. This is the first in a series of blogs where we are looking at each of the nine areas of the Customer Experience. In time, Iā€™m sure you will uncover the ā€œAha!

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A Look Back: 2022 in Review

Creative Virtual

As the end of 2022 draws near, it is time once again for Creative Virtualā€™s annual year in review blog post. This Innovation Excellence Leadership award recognises us as the foremost conversational AI innovator driving the industry forward. We aim to publish interesting and educational posts on our blog throughout the year.

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Creating a Balanced Scorecard: What to Consider

COPC

Previously, we discussed the importance of a well-designed scorecard in our blog, Benefits of a Balanced Scorecard for Performance Management. Organizations frequently have a gap between leadership and employee perception of alignment with their statement of direction. Supporting that statement with a scorecard helps align these views.

Metrics 71
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Caring for your customers during COVID-19

Eptica

Communicate strong leadership Building a strong customer service culture starts at the top , and business leaders must step up and communicate with both consumers and staff. So look at how you can give back, such as through working with the NHS, charities or simply supporting vulnerable customers in your activities. Share this page on: Tweet.