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Customer Centricity Masterclass with Doug Leather

Peter Lavers

Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. The dangers of “firing” customers. The remaining two sessions covered customer-centric strategy development and the transformational journey.

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Top Five Obstacles to Customer Centricity #4 Multi-channel Journey

Peter Lavers

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. We “do” advertising, DM and CRM; the customer “does” their experience.

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Reality Check: Are your customers channels or people?

CX Global Media

Everything’s in one place, from orders, management issues, channels, emails, chat, returns, subscription, anything you need and want for B2B and B2C company. And that way, we actually have been able to help companies become more customer centric by focusing on the customer and not the channel.

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C.

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Peter Lavers named as a Top Customer Service Influencer

Peter Lavers

The insights he has derived from these engagements give him a unique perspective on what does and doesn’t work in the fields of B2B and B2C customer management.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Companies do marketing, sales and CRM – the customer does the experience! Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer experience starts with a strong customer-centric culture, and that tone is set from the top.

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3 Ways Healthcare Engagement Models Differ from Other Industries

HGS

Healthcare has, undoubtedly, made B2C strides toward 24/7 optimized experience—from nurse triage to CRM and analytical PHM data collection. Ultimately, as a virtual extension of healthcare client operations, these partners will carry the customer-centric solution thinking that has led other industries to CX success.