Six Benefits of Co-creating your own Customer Management Model
Peter Lavers
JUNE 29, 2017
By this I mean raising your capabilities across the whole business system, and I have come to this conclusion because in my 20+ years’ experience of seeing companies try and optimise one aspect of customer management (e.g. the CRM system, digital channels, marketing, culture, sales-through-service, ease of doing business, etc.)
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