Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Influitive

JUNE 2, 2015

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game.

B2B 72

B2B Customer advocacy Gamification Marketing 72

Influitive

JULY 25, 2017

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

Customer advocacy 83

Customer advocacy B2B Marketing Sales 83

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

Amity

FEBRUARY 18, 2014

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Over the past few years the B2B business model has evolved from a ‘Land and Maintain’ model to a ‘Land and Expand’ model. Four Gears Model for B2B SaaS. Onboarding.

B2B 48

B2B SaaS Customer advocacy Metrics 48

CustomerSuccessBox

SEPTEMBER 30, 2021

Speakers: Puneet Kataria with Antony Lipman is CustomerSuccess and training manager at Practi Test- a leading end-to-end test management platform and Aaron Thompson is a General Partner at SuccessHACKER, the leading provider of Customer Success Enablement and Education. Webinar 4- Customer Success Strategy for an Economic Downturn.

Customer advocacy 52

Customer advocacy B2B B2C SaaS 52

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

SaaS 64

SaaS Customer centricity B2B Best practices 64

Amity

SEPTEMBER 19, 2018

Focus on the post-sale process. Naturally, even a top-class digital campaign won’t be enough in itself to retain your customers. You need to continue demonstrating value to your customers even after they purchase from you. Customer advocacy and user-generated content. Marketing is not enough.

Customer retention 64

Customer retention Marketing B2B Advertising 64

CustomerSuccessBox

DECEMBER 6, 2021

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. He is a complete customer-centric growth mastermind.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Marketing B2C Education 66

Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

Customer advocacy 68

Customer advocacy Marketing Sales B2B 68

CSM Magazine

FEBRUARY 16, 2016

The survey further reinforced the evolving nature of the vendor-customer relationship as 81 percent of respondents stated that customers are now more likely to expect vendors to engage with them and 73 percent said that customers also tend to compare current vendors with their competitors in regards to how they are engaged after initial sale.

B2B 40

B2B Customer advocacy Analytics Education 40

Influitive

OCTOBER 26, 2015

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value.

B2B 94

B2B Customer advocacy Marketing Education 94

CustomerSuccessBox

FEBRUARY 11, 2022

Want to build customer relationships? Then appreciate your customers for being there! As they are mostly the ones who allow sales in the future. Building a relationship comes with a “Thank you note to customers.”. Make your customers feel appreciated by writing to them professionally. Add the details that matter.

B2B 52

B2B SaaS Customer advocacy Surveys 52

CustomerSuccessBox

MARCH 17, 2022

” Ensure that your customer gets the value your marketing and sales teams promised. Customer Advocacy Playbook. B2B SaaS is a fiercely competitive market in recent years. Your customers’ voices have a distinct value that sticks out! Click here to check out the Customer Advocacy template !

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

Totango

OCTOBER 13, 2020

The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

Influitive

MARCH 7, 2017

According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. Account-based marketing (ABM) is one of the hottest marketing trends of 2017. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects.

Accountability 45

Accountability Marketing B2B Sales 45

Nicereply

FEBRUARY 2, 2024

This will, in turn, will help you: Build stronger customer relationships Earn customer trust Improve customer satisfaction Happy and satisfied customers often become advocates who rave about your brand on social media and review sites.

Education 59

Education Accountability Customer retention Journey mapping 59

CSM Practice

MAY 22, 2022

You see, this is a repeatable process that starts post-sales. Once a prospect becomes a customer, the wheels of the framework start turning. Hence, the Customer Success framework is the foundation to design and build your aligned processes. Why is it important to design a Customer Success framework ? . Onboarding.

Brand ambassadors 59

Brand ambassadors SaaS B2B Customer retention 59

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. It must come from customers,” says Howard Tarnoff , Senior Vice President of Customer Success at Ceridian.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

CustomerSuccessBox

DECEMBER 14, 2021

Customer Success drives exponential growth. Because growth comes from an amazing customer experience. Yes, and when managed efficiently Customer Success can deliver exponential growth not just incremental. Well, how can you grow your business through current customers? Read : Customer Success KPIs.

Upselling 52

Upselling SaaS Customer advocacy B2B 52

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

B2B 111

B2B Marketing Best practices Feedback 111

ChurnZero

FEBRUARY 1, 2019

Previous to that, Chris served as General Manager and SVP for Professional Services and Education at CA Technologies – where he established global programs to serve customers in an evolving, high-volume product business, and worked to optimize and accelerate the sales and delivery process. .

Chief Customer Officer 53

Chief Customer Officer SaaS Education Customer advocacy 53

SmartKarrot

NOVEMBER 14, 2022

As a Director of Customer Success, you will create efficient processes for managing all pre- post-sales technical support; including phone & e-mail support, lab-based troubleshooting, knowledge database, and interface with CRM. Establish both leading and lagging KPIs to enhance customer advocacy. Apply here: [link].

Technical Support 19

Technical Support Customer advocacy Engineering Upselling 19

SmartKarrot

SEPTEMBER 7, 2022

Partner with Sales, Account Management, and Implementation teams to ensure effective success plans are in place for existing and incoming customers. Establish executive-level customer relationships with the most strategic customers. Process milestones for the customers and employees to work toward.

Customer advocacy 19

Customer advocacy Coaching Upselling B2B 19

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Top 5 Customer Success Tools Every Business Must Use 1.

Management 52

Management CRM Analytics Customer retention 52

SmartKarrot

FEBRUARY 17, 2022

Role: Customer Success Director, SaaS (Remote) Location: Remote, United States Organization: Talentify.io As a Customer Success Director, you will design and build a Customer Success strategy, including support content creation, establishing standard operating procedures, and scalable processes.

Customer advocacy 19

Customer advocacy Upselling B2B SaaS 19

aircall

JUNE 30, 2021

For one thing, it sends new customers emails to share tips on properly setting up the product. As simple as this strategy is, it’s proven to be so effective that Ring’s online sales in the United States increased by 180% in December 2020. As a result, their customer acquisition costs are also higher. . Re-Engage Customers.

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Influitive

JANUARY 16, 2017

Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason.

Accountability 55

Accountability Marketing B2B Personalization 55

Tenfold - Contact Center Blog

JANUARY 17, 2018

The Content Strategist will should keep customers up to date on the product or service and helps customers trust your brand with the relevant information from your company that impacts them. Remember, the best content should inspire the customer to take action–that is, to continue buying or subscribing.

Customer advocacy 62

Customer advocacy Construction Upselling Marketing 62

SmartKarrot

FEBRUARY 3, 2022

Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership. Partner with sales leadership to bring additive value to the sales process and help position the customer success motion as a differentiator. Develop customer advocacy and secure customer success stories and references.

Upselling 19

Upselling Customer advocacy Accountability B2B 19

SmartKarrot

MARCH 28, 2022

While influencer marketing involves partnering with an influencer to promote products, advocacy marketing is about getting your users to promote it. Advocacy Marketing brings in a lot of benefits to B2B business. Are you not familiar with Advocacy Marketing? Advocacy Marketing: What is it? Customer advocacy.

Marketing 10

Marketing Customer advocacy B2B Advertising 10

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

ChurnZero

JUNE 28, 2019

The same can be said when it comes to the complex nature of many B2B SaaS products. Customer retention is becoming a top-of-mind KPI in boardrooms around the world, and even the smallest errors can have profound impact on your bottom line. A customer who lacks a product fit is less likely to be upsold or renewed.

B2B 49

B2B B2C Entertainment Customer advocacy 49

Influitive

NOVEMBER 11, 2015

In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . B2B marketers generally don’t bash competitors publicly. Reviews can help you beat out a competitor.

B2B 92

B2B Marketing Engineering Feedback 92

SmartKarrot

MARCH 11, 2022

There is an ongoing debate in the B2B SaaS world whether there is a need for a CXO position. If you ask me, honestly speaking, there is a lot of importance of a Chief Experience Officer in a B2B SaaS organization. They lay a sturdy foundation in the B2B SaaS world by propagating the relevance of customer experience in the organization.

SaaS 10

SaaS B2B Chief Customer Officer Customer advocacy 10

SmartKarrot

DECEMBER 22, 2021

Initially, customer success was built at the intersection of sales and marketing functions to create business value as an ancillary function to marketing, sales, and support to generate revenue. You might also like: The Ultimate Guide to Customer Success – Everything you need to know to understand and excel at customer success.

Customer advocacy 19

Customer advocacy B2B SaaS Marketing 19