Accountability Marketing Revenue potential Upselling 
Totango
NOVEMBER 23, 2021
This, in turn, makes it difficult to intervene with customers who are at risk of churn, as well as challenging to spot upsell opportunities. Your Upsells Are Going Down. Look for a CS platform that lets you spot emerging upsell opportunities as well as customers at risk of churn. Your Escalations Are Going Up.
SmartKarrot
OCTOBER 5, 2023
Account mining, or the practice of deepening relationships with existing customers to upsell or cross-sell, is the gold standard for sustained business growth. Rather than endlessly chasing new leads, why not maximize revenue from those already in the fold? Maximizing revenue is tightly bound to efficient account mining.
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ChurnZero
OCTOBER 26, 2021
Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. This can come into play with product or service development, marketing, and Customer Success. This risk-avoidant behavior can make them prone to other reactive approaches. Needs-Based Segmentation.
JustCall
AUGUST 8, 2023
Personalize Marketing Campaigns It was back in 2015 when Forrester discovered that 8 out of 10 consumers would choose and pay more for a brand that offers personalized services or experiences. Conversational AI draws from high volumes of demographic, psychographic, and behavioral customer data to tailor bespoke marketing campaigns.
SmartKarrot
MAY 12, 2023
In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.
ChurnZero
OCTOBER 26, 2021
Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. This can come into play with product or service development, marketing, and Customer Success. This risk-avoidant behavior can make them prone to other reactive approaches.
SmartKarrot
SEPTEMBER 27, 2022
For example: Take marketing software used by the whole marketing team for different outcomes and results. Enterprise customers help increase revenue potential but also need more integrations. How to build Customer or Account Engagement across the Customer Journey. More need for integrations.
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