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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. What Is B2B Customer Segmentation?

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. Depending on how you promote your products or services, you may have to adjust your marketing strategies. Who doesn’t love those delicious fries?!)

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Call Center Outsourcing: Pros, Cons, and Best Practices

OctopusTech

With this comprehensive guide, you will discover the pros, cons, and best practices performed by outsourced call center services. It helps them to focus on sales, marketing, product and service development, and other business operations. However, it is important to first understand the pros and cons of it before moving forward.

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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. The Top 5 SaaS Renewal Best Practices. We’ve gathered 5 of our favorite SaaS renewal best practices to help you remove the stress from your retention process: Define your customer.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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7 Best Practices to Hire a Customer Success Manager (CSM)!

CustomerSuccessBox

Let’s figure out the best practices to hire a CSM! 7 best Practices to hire a Customer Success Manager (CSM). For instance, a CSM may be expected to take care of sales by cross-selling and upselling and on the other hand, it may also be expected to look after the support tickets. Plan their responsibility!

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The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.