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The Basics of Customer Journey Mapping

PeopleMetrics

In our blog, we commented on the slow progress revealed by the trends in this data , with few disciplines improving over time. However, one exception to this stagnation in activities exists: the practice of customer journey mapping. What is Customer Journey Mapping Anyway? So Where Do We Begin?

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5 Basic Journey Mapping Principles

CX Journey

Image courtesy of MatsGoldberg Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on May 29, 2015. There are five basic principles that journey maps must adhere to. Once upon a time (and still today), journey maps were created on butcher paper with post-it notes.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation. Whoever understands the customer best wins.

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Get Ready for Your Customer Journey Mapping Workshop!

CX Journey

Image courtesy of Alan Tunnicliffe Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 15, 2015. You’ve got buy-in and commitment … all the right people in your company are on board to map your customers’ journeys. Only your customers can outline the definitive map.

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Journey Maps: "Binding Agent" for Mergers and Acquisitions

CX Journey

Image courtesy of Caston Corporate Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on February 19, 2015. Did you know that journey maps can help you design, redesign, and manage both customer and employee experiences through these challenging times?

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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Creation of a detailed Customer Journey Map that includes the emotions of the Customer at each moment. The typical journey map is usually insufficient. You must have a detailed map that has emotionally strategic goals plotted along the way. We call this type of map, Moment Mapping ®.

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Hey! You Got Your Metrics in My Journey Map!

CX Journey

Image courtesy of Betty Crocker Recipes Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 11, 2015. At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps.