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Top 5 Customer Service & CX Articles for Week of April 22, 2024

ShepHyken

4 Tips for Championing Contact Center Innovation from an Award-Winning Customer Experience Leader by Jay Patel (CIO) The human experience is tied to the tangible results a company sees, such as increased customer loyalty, higher employee retention, and overall business performance. Connect with Shep on LinkedIn.

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Top 5 Customer Service & CX Articles for the Week of June 12, 2023

ShepHyken

B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers. In other words, they are marketing their services to humans. This week he emphasizes B2B must think like B2C.

B2B 156
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5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

Before we get into the rules, it’s essential to know what you’re aiming at and why. In my work over the past 20 years, I have a database with millions of responses from various types of customers and across all kinds of organizations, business-to-business (B2B) and business-to-consumer, and even different countries.

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Principle One: Be the Customer

Bill Quiseng

“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Do you know why? Why is that? That’s why Disney makes sure that their restrooms are immaculate. And why the strict grooming standard? All that matters is how Grandma FEELS.

B2C 88
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Active Listening In Sales: the Missing Element To Selling Success

Integrity Solutions

While the selling environment has undergone some pretty dramatic changes in recent years, if anything, they’ve only heightened the need for sales professionals who care about, can connect with and actively listen to their customers. Here’s the simple reason why: Customers want to buy from people.

Sales 106
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Reaching Out to Improve the B2B CX

The Northridge Group

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. These B2B customers know what they paid last year versus what they’re paying this year. Tips for Improving B2B CX 1.

B2B 67
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Is CSAT Dead? No. Should It Be? Yes, ASAP. Replacement, IMHO: Emotionally-Driven Value (EDV), PDQ

Beyond Philosophy

Their conclusion: “On a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers.”. Satisfaction is benign, passive and functional, and connects poorly with behavior. Let’s go a little further back in time. This is not much of a recommendation.