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The Science Behind Customer Decision-Making

Beyond Philosophy

Each part will explore the various psychological aspects of Customer Experiences to clarify what they are and provide practical advice about using them. Today, we will look at why customers make instant decisions and what you can do to influence those in your favor. So, heuristics are what we call these cognitive shortcuts.

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Make the Complicated Simple

ShepHyken

The gist of the article was that we work hard to make doing business with us easy. All of my books are easy to read. And we must do the same in business. Customers don’t want or like complication, confusion, or friction. Earlier this year, I wrote an article about the hard work it takes to make something look easy.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. What Is Churn Rate? My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Personalization.

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Cutting Through the Buzzwords of AI in the Contact Center

CCNG

Do you sometimes feel like you are playing buzzword bingo when reading anything about AI in the contact center? We thought that enough was enough. What does that even mean? Good thing that at InflowCX we don’t serve the industry serving the contact center world, we serve the contact center industry.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This one focuses on field service, but it’s still worth the four minutes it takes to read. My Comment: As costs go up, we must charge customers.

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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

First, how we think our customers perceive our customer service and CX is often not the reality. Reality isn’t what we think or believe. It’s what our customers say. They should learn firsthand what it’s like to be a customer. So, what are you waiting for? It’s just our perception.