Remove topic influencer-marketing
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Learn how to make influence your new super power today!

Beyond Philosophy

We know you can because the method for it it was developed by a Yale’s assistant professor of marketing that was once a door-to-door salesperson and someone who has performed open-heart surgery on a pig. The superpower you can develop is influence and it is essential if you want to make changes in your organization.

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Qualtrics recent article, “ AI Will Revolutionize the Market Research Industry ” suggested a couple of thought-provoking stats I thought I would share: Threat or Boon?

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Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

The topic: Is Customer Experience the new marketing, or is it an entity on its own? Sherman, a director of Customer Experience and employee engagement at a global organization by day and the founder of DoingCXRight.com by night, says that Customer Experience is the new marketing, replacing and usurping it.

Marketing 273
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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. Michael McIntyre provides an engaging and comedic perspective on this topic here. That’s one of the reasons that marketers find themselves using it; fear can get people to care. So, why does fear motivate us so much?

Marketing 221
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5 Top Customer Service Articles For the Week of January 18, 2021

ShepHyken

This is a hot topic, especially with younger generations who want the places they do business with to align with what’s important to them. Two big topics in the article that I’ve been preaching for years. Expert Insights – B2B Marketing Trends In Post COVID-19 Era by Shane Barker.

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5 Top Customer Service Articles For the Week of April 26, 2021

ShepHyken

Brian Solis has a compelling article about this very topic. Once you adopt that mindset, you’ll see how some of the best marketing, customer retention, and more come from your customer service and support. Top Customer Experience Resources to Follow in 2021 by MK Marketing. Think about that! Thank you MattsenKumar!).