The Importance of Improved Customer Experiences within the UK Banking Sector
CSM Magazine
MAY 1, 2018
The UK banking industry is nothing short of cut-throat with financial giant Barclays losing more than 10,000 customers during the second quarter of 2017. According to the Current Account Switch Service (CASS,) the main culprit responsible for the devastating loss of customers: continuous unsatisfactory customer experiences.
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