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The Secret of Pricing

Beyond Philosophy

When faced with a situation where we choose between gratification in the short term vs. more significant rewards in the long run, we feel tempted to choose the former over the latter. However, with less critical choices in life, options with long-term benefits often get passed over for opportunities with immediate gratification.

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The Remarkable Power of Habit to Transform Customer Behavior

Beyond Philosophy

One afternoon at about three o’clock, he was hungry and went to the vending machine to buy a cookie. A couple of days later, he was hungry and bought a cookie again. Pretty soon, he had cravings for a cookie in the afternoon and was buying one every day. . He tells a story about forming a personal bad habit.

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The 5 Rules for Changing Your Customer Habits

Beyond Philosophy

In its most general terms, a habit is a learned predisposition to react in a certain way based on a particular set of cues. Duhigg describes in his book how every day at 3 pm, he would go to the vending machine and buy a cookie. To use his afternoon cookie example from the book, the Cue was arriving at 3 pm. So…What is a Habit?

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Top 5 Customer Service & CX Articles for Week of January 22, 2024

ShepHyken

My Comment: The popular term used to describe AI-infused customer support is intelligent customer experience. The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships.

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Getting Over the “I Want It Now” Mindset

Beyond Philosophy

You might think the term describes super-exaggerated markdowns, but it doesn’t. . This part of the term is not the problem; rationally speaking, there is a “right” answer. For example, you have likely heard the term, “A bird in the hand is worth two in the bush.” Take Hyperbolic Discounting (please!),

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Revealed: The Truth About Holiday Music!

Beyond Philosophy

Does it make you want to fill your cart with cookies and egg nog? Through our research, we have found that these positive feelings don’t just encourage customers to spend more on the spot – they leave good memories of the brand and the shopping experience that also promote long-term loyalty.

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Targeting business buyers at home

Hero Digital

Cookies are a big deal right now. You’re likely familiar with cookie-based targeting. Over 95% of websites use cookies in some fashion; if only to count unique visitors. Marketers have relied on these cookies for the last 25 years to track and analyze customer behavior online — this is nothing new. But what about VPN?

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