Remove solutions marketing-demand-generation
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Amazing Business Radio: Shirley Macbeth

ShepHyken

Shep Hyken interviews Shirley Macbeth, Chief Marketing Officer at Forrester , responsible for elevating the company’s thought leadership profile and generating demand for its portfolio of research, consulting, and events. ” About: Shirley Macbeth is the Chief Marketing Officer at Forrester. .”

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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How VistaPrint delivers personalized product recommendations with Amazon Personalize

AWS Machine Learning

VistaPrint , a Cimpress business, is the design and marketing partner to millions of small businesses around the world. To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails.

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Boost your content editing with Contentful and Amazon Bedrock

AWS Machine Learning

Today, jointly with Contentful, we are announcing the launch of the AI Content Generator powered by Amazon Bedrock. This is a task that the AI Content Generator powered by Amazon Bedrock can now do automatically: First, open an existing content entry. Choose Generate to invoke Amazon Bedrock to perform the desired modification.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

Millennials, the notoriously digital-savvy generation born between 1980 and 2000, are a force to be reckoned with. Key preferences to consider in Millennial generation customer service: Text me, I don’t like to talk: Millennials prefer to communicate over text messaging and rarely make phone calls. Sounds exhausting? Not for Ashley.

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Unlocking Innovation: AWS and Anthropic push the boundaries of generative AI together

AWS Machine Learning

Amazon Bedrock is the best place to build and scale generative AI applications with large language models (LLM) and other foundation models (FMs). It enables customers to leverage a variety of high-performing FMs, such as the Claude family of models by Anthropic, to build custom generative AI applications.

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