Remove software instant-qualitative-research
article thumbnail

Qualitative vs. quantitative research: What’s the difference?

delighted

Though the terms sound similar, qualitative vs. quantitative research are two significantly different data collection methods. Let’s take a look at the difference between qualitative and quantitative research, when to use each (or both), and how to gather the data sets effectively.

Surveys 78
article thumbnail

Taking The Pulse: HENRYs (High Earner, Not Rich Yet) Are Focused On Finding Ways To Prioritize Health And Wellness.

Maru Group

By Vik Sood, Senior Vice President, & Patrick Tillman, Senior Research Manager, Consumer Goods and Services | May 18, 2021. Using our proprietary software , Maru ran a three-day discussion with this niche group in the US. Stay tuned for upcoming articles, exploring unique business cases and highlighting Maru’s toolkit!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post: Customer Pain Points – How to Identify and Address Them

ShepHyken

Long-term effects on customer service quality could be caused by out-of-date support software or ineffective internal communication. Conduct qualitative market research. Some important actions in research include: Learning about frequent consumer pain areas by mapping out their customers’ journeys.

article thumbnail

3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

We made our first acquisition late last year when the extremely talented team from the Center for Strategy Research (CSR) joined PeopleMetrics. We can help in three ways: Customer Experience Management – this is the core of what we do today with our software platform and supporting services.

B2B 90
article thumbnail

Close-ended questions: Definition, types, examples, and advantages   

delighted

Learn more about this in our qualitative vs quantitative research guide. That said, you might want some qualitative feedback to better understand the “why” behind your data. That said, you might want some qualitative feedback to better understand the “why” behind your data. You want a specific set of responses.

Surveys 83
article thumbnail

12 Advantages & Disadvantages of Questionnaires

ProProfs Blog

A questionnaire is a set of questions used for research to derive qualitative(open-ended questions) and quantitative(closed-ended questions) data. These tools allow you to create professional-looking questionnaires using ready-made templates and questions, reducing the expenses incurred on research and human resources.

Surveys 97
article thumbnail

HENRYs (High Earner, Not Rich Yet) Risky Lifestyles Are a Valuable Opportunity for Financial Services Companies

Maru Group

By Lesley Sloggett, Research Director, Consumer Goods & Services & Liz Miller, Vice President, Business Development | March 30, 2021. Maru’s Instant Qualitative platform allowed our team to efficiently gain meaningful detailed qualitative insights. A HENRY – a High Earner who is Not Rich Yet.

Finance 52