Selling Cars Is About Experience, Not Specs – Start Showing People What They Want
CSM Magazine
DECEMBER 19, 2019
Car advertising long relied upon a few simple points to bolster a vehicles desirability; namely horsepower, acceleration and speed, however this is no longer an option for marketers as legislation introduced in the UK means that these things are now banned in advertising due to potentially promoting reckless or unsafe driving with buyers.
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