Remove resource-topic sales-and-marketing
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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 In short, if you provide bad service, be prepared to lose sales/money. Bad Customer Service Puts $3.7

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5 Top Customer Service Articles For the Week of April 26, 2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. Think about that!

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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. Michael McIntyre provides an engaging and comedic perspective on this topic here. In fact, getting people to care about anything can be challenging, whether there is a potential sale involved or not.

Marketing 221
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Guest Post: Why B2B Business Needs Dedicated Customer Support

ShepHyken

This week, we feature an article by Kateryna Boiko, Marketing Director at Mobilunity , an organization that provides dedicated digital marketing and development teams to companies worldwide. First and foremost are the improvements in sales. She shares the benefits of having dedicated customer support in B2B organizations.

B2B 167
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This is the Most Powerful Tool in Your Armory, But Do You Understand Why?

Beyond Philosophy

Consumers do insane, possibly dangerous things when they feel a threat to their resources. In particular, highly commoditized resources we perceive as necessary for basic functioning. ” Her recent TEDx talk explains how eating bugs on the African savanna for a TV audience piqued her interest in Scarcity as a research topic.

Marketing 221
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Top 5 Customer Service & CX Articles for Week of November 27, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Field Tested Tips for Aligning Customer Service and Marketing by Ronnie Gomez (Sprout Social) If a business is an orchestra, then every department is its own instrument. I’ve been preaching for years that customer service is marketing.

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If You Want Customers to Say Yes, Try THIS

Beyond Philosophy

Sometimes people say no to sales offers out of habit. The scientific name for it is Escalation of Commitment, but it is also the basis of many sales techniques, and it is an excellent way to get your customers to say yes. . The concept applies to lots of resources other than money. Escalating Commitment into a Sale.