Does It Matter How You Refer to Your Customers?
ShepHyken
SEPTEMBER 2, 2020
The last article resulted from an Ace Hardware store referring to their customers as neighbors. The post Does It Matter How You Refer to Your Customers? Actually, I like that businesses that would normally call a customer a “customer” promote them to the level of guest. I have written about this before. Follow on Twitter: @Hyken.
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