The Big Fail: Why Are You Not Listening to the ‘Voice of Your Product’?
Beyond Philosophy
JANUARY 12, 2022
However, to be proactive, you need to add a new voice into the mix with the “Voice of the Customer (VoC).” It’s the “Voice of the Product (VoP),” and it can tell you a lot about what your customers want. The VOP adds another data stream from a crucial part of a customer’s experience—using the product.
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