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Why You Must Create and Sustain a Customer-Centric Culture

Beyond Philosophy

Customer-centricity requires an organization to commit to putting the customer first in everything they do, which means everything from design to production to delivery to billing to support, and so on. The four stages are, Naïve, Transactional, Enlightened, and, finally, Natural. Natural: These are the ones that get it.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Companies that are more Naïve or Transactional will think that being deliberate is limited to product and process.

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How to Make or Break Your Customer Experience

Beyond Philosophy

The four stages are Naïve, Transactional, Enlightened, and Natural. Area #1: Technology When there is technology deployed in a Naïve or Transactional organization, they are doing so to get the product to market as quickly as possible with fewer costs. Enlightened and Natural companies have embraced this change and are leading the way.

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How to Make or Break Your Customer Experience

Beyond Philosophy

The four stages are Naïve, Transactional, Enlightened, and Natural. When there is technology deployed in a Naïve or Transactional organization, they are doing so to get the product to market as quickly as possible with fewer costs. Enlightened and Natural companies have embraced this change and are leading the way.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

When we look at the answers, we often determine whether a company is more Customer-focused or more product or internally focused. Enlightened: Enlightened organizations recognize how important the emotional aspects of their experience are for their Customers and have identified what emotions they want to evoke during their experience.

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Ready to modernize your contact center? Assess trends with care

HGS

The Gartner Hype Cycle summarizes the latest industry innovations and places them on a scale of “innovation trigger,” “peak of inflated expectations,” “trough of disillusionment,” “slope of enlightenment,” and “plateau of productivity.” Estimate timelines, resources, and next steps and create an actionable plan for the company.

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What is Experience Leadership Mastery?

ClearAction

First, shared vision and coordinated actions are top success factors for sustained, urgent momentum in experience improvement. Isn’t that job description better for productivity and retention? Request a rapid action template session to kickstart progress in any area. ClearAction.com/experience-leadership-mastery Why?